WHO WE ARE
Founded in January 2008 by Luís Miguel Pereira, 100ml was born from the ambition to reveal the world the tradition of high national perfumery and place Portugal on the international map of perfumes and beauty care for both women and men who look for brands with a strong identity.
It was with this ambition that in 2010, and after an intense research on the traditions and Portuguese districts was born the first brand 100ml: ANTIGA BARBEARIA DE BAIRRO. Based in the sounds, colors, gardens, routines, smells and architecture of this beautiful cities.
The brand ANTIGA BARBEARIA DE BAIRRO has grown quickly within its ranges: Essencial, Príncipe Real, Ribeira do Porto, Premium - Black & Gold - and more recently, Chiado, conquering both the national market where it is already available in hundreds of stores and worldwide, following an internalization strategy since 2012.
It was with this ambition that in 2010, and after an intense research work on the traditions and Portuguese districts was born the first brand 100ML: A ANTIGA BARBEARIA DE BAIRRO. A brand based on the sounds, colors, gardens, routines, aromas and architecture of this beautiful cities.
The brand ANTIGA BARBEARIA DE BAIRRO has grown quickly within its ranges: Essencial, Príncipe Real, Ribeira do Porto, Premium - Black & Gold - and more recently, Chiado, conquering both the national market where it is already available in hundreds of stores and worldwide, following an internalization strategy since 2012.
A Brand dedicated to all men, celebrating grooming and beard care. Along with trends and reliving the art of old barber shops.
In 2012, inspired by the Portuguese movie “Aldeia da Roupa Branca”, 100ml returned to immerse itself in the best traditions and created the ALDEIA DA ROUPA BRANCA, brand launching a textile perfume for clothes. Ironing perfumed water, coconut soap and linen feminine accessories. A tribute to the washwomen from the past.
In 2012, inspired by the Portuguese film "Aldeia da Roupa Branca", 100ml returned to immerse itself in the best traditions and created the ALDEIA DA ROUPA BRANCA brand, with a new perfume for clothes, applicable in the iron, in order to revive the memory of the old washerwomen. This new line of laundry traditional perfumes is inspired by the fresh aromas of the river, soap, wind and sun. The cassis, pink pepper and citrus and woody notes, present in its original perfume, offers a new experience of home care.
The expansion to international markets was always a bet of 100ml. The longing of Portuguese products and forgotten traditions were our starting point of this adventure. Looking in old memories, its roots and history we found the identity and the soul of Portugal and transformed it in beautiful portuguese pieces and gifts.
It was with this vision that the 100ml launched its brand POR TI PERCO A CABEÇA, where a couple of matches in love is the illustration of the overall concept. By bringing new experiences in our daily routines, and inspired by the traditional love matchboxes, illustrated with Portuguese icons, and always with a funny and happy touch, we have the perfect ingredients for a successful brand.
It was with this vision that the 100ml also launched the brand POR TI PERCO A CABEÇA, which offers a brand new experience to the tradition with portuguese icons. Daily routines with a funny touch, smiles and ideas with a special design that take us to travel in time and turn our history unforgettable.
In 2018 100ml celebrates its 10th anniversary and reinvents itself once again, preparing a new future, a new trip and the launching of new products that take us "By Seas Never Sailed Before".
This is the journey we invite everyone to discover.